Results for 'Jasravee Chandra'

Marketing

ITC out to simplify laundry routine with Savlon 'clothes spray' that kills germs.

Will Indians spray used clothes instead of washing them? A look at ITC's new 'safai bina dhulai' product
Advertising

Lux spot starring Kareena Kapoor Khan takes a woke stance, tries to bust pregnancy stereotypes and redefine the 'glow'

But, why has the soap brand suddenly taken this route to wokeness?
Points of View

By rubbing HUL the wrong way, has Sebamed been smart or stupid?

In just a few days, Sebamed, thanks to its ads, got written about by countless news outlets. That's great PR. But is it worth the legal backlash?
Marketing

Low calorie sweetener Sugar Free extends brand to premium dark chocolate; will health freaks take a bite?

In its first brand extension since 1988, Zydus Wellness' Sugar Free has entered the chocolate category. A chat with its CEO Tarun Arora.
Advertising

Dabur Honey extols purity and quality, takes indirect dig at Saffola Honey in new ad

Dabur had taken Saffola Honey to court on allegations of imitation of bottle, trade-dress, label and packaging of Dabur honey.
Advertising

Germ kill can be "gentle", says Dettol in an ad for new soap variant, targeting moms

As consumers realise that 'beauty soaps' can kill germs just as well as 'anti-bacterial soaps', Dettol comes up with a 'gentler' variant.
Marketing

When Lifebuoy's hand sanitiser claimed to boost immunity

A clear case of misplaced buzzy keyword, or can a hand sanitiser actually help boost your immunity?
Advertising

Percept H’s Jasravee Chandra joins Lowe, Mumbai, as brand planning director