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Results for 'JioCinema'
By
Ruchika Jha
Advertising
Political parties leverage OTT platforms for advertising during Lok Sabha Election
The Indian National Congress is advertising on Disney+ Hotstar, while the Bharatiya Janata Party is advertising on MX Player.
By
afaqs! news bureau
Media
Reliance Media business’ FY24 revenue up by 49%
Sports and news media business fueled the growth of the company.
By
afaqs! news bureau
Media
JioCinema hints at 'ad-free' subscription plans
Currently, the platform is streaming the IPL 2024 with ads for free on it's platform.
By
Nisha Qureshi
Media
Chronicling IPL's 433% brand value growth
We take a look at how the branding efforts around IPL as a property have evolved over the years
By
afaqs! news bureau
Advertising
IPL: Ad volumes surge by 4% during the first seven matches
E-commerce and gaming maintained the top position throughout the first 7 matches of IPL 17.
By
Benita Chacko
OTT Streaming
Disney+ Hotstar and JioCinema to have consolidated reach of 160 million unique visitors post-merger: Comscore
Visakh Vijayakumar, sales director - India, Comscore, says the platforms will offer broader reach for advertisers with its focus on sports content.
By
Yash Bhatia
Advertising
Rasna’s move to become an all-round family drink finds a spot on JioCinema for IPL 2024
With 60% of consumers being adults, its new spot stars a celeb with a pan-India presence.
By
afaqs! news bureau
Media
Here’s how JioCinema's Brand Spotlight elevated IPL 2024 campaigns
Thums Up, Parle, Britannia, Dalmia Cements, Dream11, and PayZapp by HDFC Bank, debuted their respective campaigns on the Brand Spotlight.
By
afaqs! news bureau
Marketing
Excitel partners with Jio Cinema to initiate 'Speed ka Man of the Match' campaign for IPL 2024
Excitel's branding will be visible during key moments of recognising the Man of the Match.
By
Ruchika Jha
Marketing
Remember the first time IPL streamed live online? It wasn't on Disney+ Hotstar or JioCinema
Clue: DLF was the title sponsor and there was just one reliable streaming platform in India.
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