With this, Tendulkar has also been appointed as a brand ambassador for JioCinema.

The anthem’s ‘W’ symbol was conjured in the unlikeliest yet the most original of minds.

...The television channel and streaming platform have rolled out their IPL campaigns, wooing the cricket fans towards their respective platforms.

It's round two of the StarSports vs JioCinemas IPL campaigns.

The ad comes at a time when JioCinema and Disney Star have been fighting tediously to get the viewer’s and advertiser’s attention.

The association will amplify TATA IPL’s digital streaming partner’s vision of making cricket viewing synonymous.

Made by Ogilvy, the ad like other spots from the IPL uses the song trope to build excitement for the tournament.

The exhibition has introduced innovations on JioCinema for both advertisers and consumers.

The network is also set to take over the broadcasting rights for ISL from Star Sports.

The Ligue1 resumes on December 28, LaLiga on December 29, and the Serie A will return to action on January 4, 2023.