Partnership offers interviews, short-form videos, and regional coverage for multilingual viewers.

With Viacom18 holding digital and TV rights via JioCinema and Sports18, advertisers can craft targeted campaigns for Paris 2024 viewers on any platform.

Sreeram was associated with Prime Video for the past six years.

JioCinema’s 20-feed presentation will include a curated India Feed and Women Athletes feed, a first in the world of sports broadcasting.

The action will be available live on JioCinema and the Sports18 Network as UTT 2024 is scheduled from August 22 to September 7 in Chennai.

Bharath Ram joins as chief product officer and ad tech platform lead and Vijay Sheshadri joins as chief technical advisor.

The line-up includes Riteish Deshmukh’s debut series 'PILL', globally loved film 'Kung Fu Panda 4' and 'Bigg Boss OTT 3'.

With Kapoor as the host, it aims to bring laughter, drama, and surprises.

The platform will be offering 23 feeds in total- five curated and 18 direct feeds.

The 'Indian Sweets League' featured iconic cricketers Suresh Raina and Zaheer Khan, who reminded fans celebrating their team's victories with sweets to brush at night.