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Marketplace
New!
Results for 'Lloyd Mathias'
By
Shreyas Kulkarni
Marketing
CRED’s Kunal Shah to Xiaomi’s Manu Jain to Zomato’s Deepinder Goyal: The advent of top bosses as a brand's face
We look at the trend of a company’s top guy or senior employee as the brand’s unofficial face, courtesy the power of social media.
By
Shreyas Kulkarni
Advertising
Coca-Cola does an Axe deodorant; gets Ranbir Kapoor to groove for a group of swooning girls
How does a group of girls fawning over a Bollywood heartthrob, who is dancing, help a cola brand?
By
Shreyas Kulkarni
Advertising
Is Akshay Kumar the emerging khiladi of the hygiene and immunity world?
He's the face of Harpic and Dabur Chyawanprash. A look at his growing equity in the hottest segments of 2020.
By
Shreyas Kulkarni
Marketing
“A lot of people don’t understand (that) interiors can be done by e-commerce or branded players like us”: HomeLane’s Rajeev GN
We spoke to HomeLane's VP, marketing about advertising on OTTs, market building, and the TG.
By
Shreyas Kulkarni
Marketing
Micromax stages a comeback, to take on the great wall of Chinese smartphone brands
Co-founder Rahul Sharma released a rousing video last week, but it will take more than just smart marketing to regain lost ground.
By
Shreyas Kulkarni
Advertising
MakeMyTrip tries to arouse wanderlust, urges people to travel in new ad
As states across India ease curbs and people look to travel, the leading online travel company looks to return from a COVID slump with its new campaign.
By
Shreyas Kulkarni
Advertising
Asian Paints' new ad lures the price-conscious middle class…
… To make their walls shine at an affordable price.
By
Shreyas Kulkarni
Advertising
Dabur Red Paste brings back Chaubeyji to win big in the immunity space
The brand is associating itself with the new 'hot' space as strong teeth will help you bite immunity-building foods such as haldi, ginger, and amla.
By
afaqs! news bureau
Marketing
We already had Rafale, the pan masala
As India welcomes the first batch of its new fighter aircraft, Rafale pan masala is also enjoying its moment of fame.
By
afaqs! news bureau
Marketing
When Lifebuoy's hand sanitiser claimed to boost immunity
A clear case of misplaced buzzy keyword, or can a hand sanitiser actually help boost your immunity?
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