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Results for 'Lloyd Mathias'
Why are some of our best-known managers on the move?
Shubhranshu Singh. Rashi Goel. Swati Mohan. Minoo Phakey. These are just some of the many names that have changed companies recently. They are part of a larger trend.
When Cristiano Ronaldo 'moved' millions for Coca-Cola
When Ronaldo put two Coca-Cola bottles out of sight, he caused quite a stir on the Internet and stock markets.
“Mind your own business” belts out Apple in new film that takes the promise of privacy ahead
This adds a new chapter to the discussion around how advertisers can target iPhone users.
Panasonic AC takes on Covid induced 'spray culture'; tells us to "chill" instead
Cross segment rivalry plays out in an AC ad that mocks recently formed disinfection habits.
ITC Bingo takes on namkeen brands and Kurkure…
… As it introduces four new namkeen flavours under its 'Tedhe Medhe' sub-brand.
CRED’s Kunal Shah to Xiaomi’s Manu Jain to Zomato’s Deepinder Goyal: The advent of top bosses as a brand's face
We look at the trend of a company’s top guy or senior employee as the brand’s unofficial face, courtesy the power of social media.
Coca-Cola does an Axe deodorant; gets Ranbir Kapoor to groove for a group of swooning girls
How does a group of girls fawning over a Bollywood heartthrob, who is dancing, help a cola brand?
Is Akshay Kumar the emerging khiladi of the hygiene and immunity world?
He's the face of Harpic and Dabur Chyawanprash. A look at his growing equity in the hottest segments of 2020.
“A lot of people don’t understand (that) interiors can be done by e-commerce or branded players like us”: HomeLane’s Rajeev GN
We spoke to HomeLane's VP, marketing about advertising on OTTs, market building, and the TG.
Micromax stages a comeback, to take on the great wall of Chinese smartphone brands
Co-founder Rahul Sharma released a rousing video last week, but it will take more than just smart marketing to regain lost ground.