Results for 'Lloyd Mathias'

Advertising

Asian Paints' new ad lures the price-conscious middle class…

… To make their walls shine at an affordable price.
Advertising

Dabur Red Paste brings back Chaubeyji to win big in the immunity space

The brand is associating itself with the new 'hot' space as strong teeth will help you bite immunity-building foods such as haldi, ginger, and amla.
Marketing

We already had Rafale, the pan masala

As India welcomes the first batch of its new fighter aircraft, Rafale pan masala is also enjoying its moment of fame.
Marketing

When Lifebuoy's hand sanitiser claimed to boost immunity

A clear case of misplaced buzzy keyword, or can a hand sanitiser actually help boost your immunity?
Points of View

When brands take hours, and not decades, to respond to feedback

Is Scotch-Brite India's quick response to an online post, and then announce a logo change, the start of a new brand communication phase?
Marketing

Modern Foods launches 'immuno bread'

The brand claims it has AYUSH Ministry recommended immunity ingredients.
Points of View

What will the outrage against Chinese products, services do to brands, endorsements, media?

With the anti-China sentiment among Indians, how should brands with Chinese connections deal with the outrage?
Advertising

Surf Excel's first quarantine era ad tells us that 'Daag' will stay at home

The brand's iconic catchphrase has been tweaked to reflect the times we're living in, but with a dash of hope for the future
Advertising

How should Maggi leverage its earned media?

Stuck at home, people are talking about the noodles brand on the internet. While some are complaining about unavailability, others are being creative.
Points of View

Unilever to not market its F&B products to children below 13. Any takers?

Will this initiative live up to the mark?