The tale of edtech taking the entire Indian academic world by storm, has seen a slump. Between legal issues and ad misadventures, what’s edtech’s path to redemption?

Brand analysts discuss what led to the downfall of the iconic plastic container brand.

Consistent box office disappointments coupled with daily boycott calls do not bode well for actors’ brand deals.

Q-Commerce is here to stay and while online grocery firms made it their own, we check which category is most likely to embrace it next.

Shubhranshu Singh. Rashi Goel. Swati Mohan. Minoo Phakey. These are just some of the many names that have changed companies recently. They are part of a larger trend.

When Ronaldo put two Coca-Cola bottles out of sight, he caused quite a stir on the Internet and stock markets.

This adds a new chapter to the discussion around how advertisers can target iPhone users.

Cross segment rivalry plays out in an AC ad that mocks recently formed disinfection habits.

… As it introduces four new namkeen flavours under its 'Tedhe Medhe' sub-brand.

We look at the trend of a company’s top guy or senior employee as the brand’s unofficial face, courtesy the power of social media.