Cross segment rivalry plays out in an AC ad that mocks recently formed disinfection habits.

… As it introduces four new namkeen flavours under its 'Tedhe Medhe' sub-brand.

We look at the trend of a company’s top guy or senior employee as the brand’s unofficial face, courtesy the power of social media.

How does a group of girls fawning over a Bollywood heartthrob, who is dancing, help a cola brand?

He's the face of Harpic and Dabur Chyawanprash. A look at his growing equity in the hottest segments of 2020.

We spoke to HomeLane's VP, marketing about advertising on OTTs, market building, and the TG.

Co-founder Rahul Sharma released a rousing video last week, but it will take more than just smart marketing to regain lost ground.

As states across India ease curbs and people look to travel, the leading online travel company looks to return from a COVID slump with its new campaign.

… To make their walls shine at an affordable price.

The brand is associating itself with the new 'hot' space as strong teeth will help you bite immunity-building foods such as haldi, ginger, and amla.