Results for 'Lloyd Mathias'

Marketing

CRED’s Kunal Shah to Xiaomi’s Manu Jain to Zomato’s Deepinder Goyal: The advent of top bosses as a brand's face

We look at the trend of a company’s top guy or senior employee as the brand’s unofficial face, courtesy the power of social media.
Advertising

Coca-Cola does an Axe deodorant; gets Ranbir Kapoor to groove for a group of swooning girls

How does a group of girls fawning over a Bollywood heartthrob, who is dancing, help a cola brand?
Advertising

Is Akshay Kumar the emerging khiladi of the hygiene and immunity world?

He's the face of Harpic and Dabur Chyawanprash. A look at his growing equity in the hottest segments of 2020.
Marketing

“A lot of people don’t understand (that) interiors can be done by e-commerce or branded players like us”: HomeLane’s Rajeev GN

We spoke to HomeLane's VP, marketing about advertising on OTTs, market building, and the TG.
Marketing

Micromax stages a comeback, to take on the great wall of Chinese smartphone brands

Co-founder Rahul Sharma released a rousing video last week, but it will take more than just smart marketing to regain lost ground.
Advertising

MakeMyTrip tries to arouse wanderlust, urges people to travel in new ad

As states across India ease curbs and people look to travel, the leading online travel company looks to return from a COVID slump with its new campaign.
Advertising

Asian Paints' new ad lures the price-conscious middle class…

… To make their walls shine at an affordable price.
Advertising

Dabur Red Paste brings back Chaubeyji to win big in the immunity space

The brand is associating itself with the new 'hot' space as strong teeth will help you bite immunity-building foods such as haldi, ginger, and amla.
Marketing

We already had Rafale, the pan masala

As India welcomes the first batch of its new fighter aircraft, Rafale pan masala is also enjoying its moment of fame.
Marketing

When Lifebuoy's hand sanitiser claimed to boost immunity

A clear case of misplaced buzzy keyword, or can a hand sanitiser actually help boost your immunity?