Results for 'Lloyd Mathias'

Marketing

Why are some of our best-known managers on the move?

Shubhranshu Singh. Rashi Goel. Swati Mohan. Minoo Phakey. These are just some of the many names that have changed companies recently. They are part of a larger trend.
Marketing

When Cristiano Ronaldo 'moved' millions for Coca-Cola

When Ronaldo put two Coca-Cola bottles out of sight, he caused quite a stir on the Internet and stock markets.
Advertising

“Mind your own business” belts out Apple in new film that takes the promise of privacy ahead

This adds a new chapter to the discussion around how advertisers can target iPhone users.
Advertising

Panasonic AC takes on Covid induced 'spray culture'; tells us to "chill" instead

Cross segment rivalry plays out in an AC ad that mocks recently formed disinfection habits.
Marketing

ITC Bingo takes on namkeen brands and Kurkure…

… As it introduces four new namkeen flavours under its 'Tedhe Medhe' sub-brand.
Marketing

CRED’s Kunal Shah to Xiaomi’s Manu Jain to Zomato’s Deepinder Goyal: The advent of top bosses as a brand's face

We look at the trend of a company’s top guy or senior employee as the brand’s unofficial face, courtesy the power of social media.
Advertising

Coca-Cola does an Axe deodorant; gets Ranbir Kapoor to groove for a group of swooning girls

How does a group of girls fawning over a Bollywood heartthrob, who is dancing, help a cola brand?
Advertising

Is Akshay Kumar the emerging khiladi of the hygiene and immunity world?

He's the face of Harpic and Dabur Chyawanprash. A look at his growing equity in the hottest segments of 2020.
Marketing

“A lot of people don’t understand (that) interiors can be done by e-commerce or branded players like us”: HomeLane’s Rajeev GN

We spoke to HomeLane's VP, marketing about advertising on OTTs, market building, and the TG.
Marketing

Micromax stages a comeback, to take on the great wall of Chinese smartphone brands

Co-founder Rahul Sharma released a rousing video last week, but it will take more than just smart marketing to regain lost ground.