The brand celebrated its 20th anniversary in India in 2024 and unveiled a new brand slogan, ‘More Creation, More Possibilities’.

‘It was never our intent to take a dig at a particular brand’, says co-founder and CMO Midhula Devabhaktuni.

The company’s director of brand strategy says that in the below 30k segment, Vivo is number one in the offline sector, whereas in the offline plus online mix, it is number two in India.

The winner was picked from over 3000 entries and will receive Rs 5 lakh as prize money and for the rights of the logo.

OPPO's recently appointed VP, Sumit Walia, talks about how the brand gets around this...