With a growing female consumer base, the brand has introduced 'Arena Journeys' to build trust and connection.

Each episode will narrate interesting stories of women, directed by prominent women directors from the film industry.

The property is eyeing a 20-25% increase in revenue compared to previous editions, says Sehgal.

Shashank Srivastava breaks down the brand’s Rs 20 cr festive ad budget.

For an all-inclusive monthly fee, you can now use a new Maruti car for 12-48 months.