Mayank Shah, VP-marketing, Parle Products and Vinod Kunj, managing director, Thought Blurb speak about the campaign, challenges, TG, media mix and more.

The senior category head reveals the exact reason it chose Star Sports, why it’s advertising old ads, and why WPL during Diwali is a good thing for advertisers.

Senior category chief Mayank Shah explains the brand's new campaign, whether it will advertise on the IPL, and more in a quick chat.

The glucose biscuit giant has launched a Genius merchandise line on Redwolf a few weeks after a limited-edition gift collaboration with the Bombay Sweet Shop.

Parle Products had decreased production of cream biscuits during the last two years to improve production efficiency.

Mayank Shah, Parle Products’ senior category head explains why they decided to release two new variants of Parle-G.

Parle is now advertising Marie in Maharashtra. Marie is a term Britannia and ITC Sunfeast have used in the past. Is it a sub-segment, a type of biscuit, an ingredient, or something else?

It aims to become the de facto biscuit choice during daily chats; battles Britannia, ITC and local players for the win. 

The packaged atta segment comprises established brands like Aashirvaad, Fortune, Pillsbury at present.

Unexpected and crippling, industry experts weigh in on whether these lockdowns are responsible for the slow FMCG recovery.