Results for 'Mayank Shah'


Why is Parle-G selling mugs and tote bags?

The glucose biscuit giant has launched a Genius merchandise line on Redwolf a few weeks after a limited-edition gift collaboration with the Bombay Sweet Shop.

Parle Products increases production of Hide & Seek Creme Sandwich; launches new TVC

Parle Products had decreased production of cream biscuits during the last two years to improve production efficiency.

Why did Parle-G diversify into ‘Oats & Berries’ and ‘Kismi Cinnamon’?

Mayank Shah, Parle Products’ senior category head explains why they decided to release two new variants of Parle-G.

"90-95% people can't differentiate between two Marie brands in a blind test": Mayank Shah, Parle Products

Parle is now advertising Marie in Maharashtra. Marie is a term Britannia and ITC Sunfeast have used in the past. Is it a sub-segment, a type of biscuit, an ingredient, or something else?

After Tata Tea Premium, Parle Marie eyes Maharashtra with a three-ad regional campaign 

It aims to become the de facto biscuit choice during daily chats; battles Britannia, ITC and local players for the win. 

Why did a biscuit giant decide to extend its equity to packaged wheatflour? A chat with Parle's Mayank Shah on Parle G chakki atta

The packaged atta segment comprises established brands like Aashirvaad, Fortune, Pillsbury at present.
Points of View

Are frequent local lockdowns the biggest threat to the recovery of the FMCG sector?

Unexpected and crippling, industry experts weigh in on whether these lockdowns are responsible for the slow FMCG recovery.
Distribution Diaries

"I will manufacture more products that require the least amount of labour": Mayank Shah, Parle Products

Ninety per cent of FMCG volumes are sold through traditional distribution channels, says the category head, Parle Products. Multiple channels must work for you to win in the current scenario.

Parle-G thanks frontline workers in new digital film

It's a PSA reminding us of all those putting their lives at risk by venturing outside every day to make sure we, in our homes, stay safe.
Points of View

Is the current disruption an opportunity for local brands?

As national players deal with supply chain, distribution, and marketing challenges, we ponder whether it's open season for local brands.