Results for 'Mayank Shah'


Genius to Goodness: A new generation of messaging for Parle-G

Mayank Shah, VP-marketing, Parle Products and Vinod Kunj, managing director, Thought Blurb speak about the campaign, challenges, TG, media mix and more.

Chose to advertise on TV for the IPL because it is tried and tested: Mayank Shah, Parle Products

The senior category head reveals the exact reason it chose Star Sports, why it’s advertising old ads, and why WPL during Diwali is a good thing for advertisers.

Yes to moral values, no to price hikes, and spending more on TV than digital: Parle-G in 2023

Senior category chief Mayank Shah explains the brand's new campaign, whether it will advertise on the IPL, and more in a quick chat.

Why is Parle-G selling mugs and tote bags?

The glucose biscuit giant has launched a Genius merchandise line on Redwolf a few weeks after a limited-edition gift collaboration with the Bombay Sweet Shop.

Parle Products increases production of Hide & Seek Creme Sandwich; launches new TVC

Parle Products had decreased production of cream biscuits during the last two years to improve production efficiency.

Why did Parle-G diversify into ‘Oats & Berries’ and ‘Kismi Cinnamon’?

Mayank Shah, Parle Products’ senior category head explains why they decided to release two new variants of Parle-G.

"90-95% people can't differentiate between two Marie brands in a blind test": Mayank Shah, Parle Products

Parle is now advertising Marie in Maharashtra. Marie is a term Britannia and ITC Sunfeast have used in the past. Is it a sub-segment, a type of biscuit, an ingredient, or something else?

After Tata Tea Premium, Parle Marie eyes Maharashtra with a three-ad regional campaign 

It aims to become the de facto biscuit choice during daily chats; battles Britannia, ITC and local players for the win. 

Why did a biscuit giant decide to extend its equity to packaged wheatflour? A chat with Parle's Mayank Shah on Parle G chakki atta

The packaged atta segment comprises established brands like Aashirvaad, Fortune, Pillsbury at present.
Points of View

Are frequent local lockdowns the biggest threat to the recovery of the FMCG sector?

Unexpected and crippling, industry experts weigh in on whether these lockdowns are responsible for the slow FMCG recovery.