As content consumption patterns are constantly evolving, panelists at the recently held afaqs! Media Brand Awards, debate what it takes for a brand to stand out in a sea of channels and platforms.

Red FM swept the awards, with a total of 16 metals – six Gold, four Silver and six Bronze. Viacom18 Digital Ventures, Zee Entertainment and SonyLIV were the other notable winners.

The 2nd edition of the only awards in India focused on media brands saw participation by nearly all the major players in the sector.