Results for 'Media Buying'

Digital

Decoding media buying and its digital transformation with Mindshare's Amin Lakhani

As digital shifts gears to become more and more prominent, here's what the CEO of Mindshare thinks of modern media-buying.
The Planner’s Special

As more women tune in to watch cricket, FMCG advertising on the sport will rise: Zenith India's Jai Lala

An interview with Jai Lala, CEO, Zenith India. This article is part of a series that looks to capture the goings on in the world of media planning and buying.
Guest Article

Is a 'bigger' media agency always 'better' for your brand?

Digital

Ogilvy and Marmalade Digital launch Demand-Side Platforms in India