Results for 'Media Buying'

The Planner’s Special

As more women tune in to watch cricket, FMCG advertising on the sport will rise: Zenith India's Jai Lala

An interview with Jai Lala, CEO, Zenith India. This article is part of a series that looks to capture the goings on in the world of media planning and buying.
Guest Article

Is a 'bigger' media agency always 'better' for your brand?

Digital

Ogilvy and Marmalade Digital launch Demand-Side Platforms in India