Results for 'Meme Marketing'


Are disclosures the enemy of meme marketing posts?

Many brands are now using memes to connect with the Gen Z. Albeit, discretely. We speak to experts to know their views.

Meme experts: the new specialist agencies on the block

Companies like Youngun and WLDD are embarking on a journey to create their niche while making meme marketing mainstream.

Memeing on hoardings: Why has this social media content format found success on OOH

The recent Zomato-Blinkit outdoor collab has become the first viral trend of 2023. Will other brands follow suit and create outdoor ads from pop culture content?
Social Media

Dabur, Durex, EaseMyTrip, McDonald’s witty take on 2.2.22 date

Brands rolled out interesting social media posts on the synchronised date.
Social Media

KFC, Swiggy, Dunzo, IndiGo grooving on Kehndi Hundi Si trend

The phrase is a part of Punjabi singer AP Dhillon’s 2020 hit song ‘Excuses’.
Social Media

Zomato, Dabur, Dunzo prescribe Dolo650 memes in ‘22’s first big social media trend

The first week of 2022 went from sharing ‘happy new year’ to ‘get well soon’ wishes in a jiffy. Here’s what made brands ride on #Dolo650 trend.
Marketing Initiative

The Art of Meme Marketing

The art of understanding the Meme culture and using Meme marketing in the most effective way possible.
Guest Article

Memes - why are they so important in marketing?

Our guest writer makes a case...
Points of View

Is meme marketing overdone?

A quick analysis of brands' current favourite digital marketing tack...