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Results for 'Meme Marketing'
By
Yash Bhatia
Marketing
Memes matter: The language of India’s 22% voters
Young voters, especially those in the 18-29 age group, used memes to interpret and analyse the high drama surrounding the 2024 General Elections.
By
Ubaid Zargar
Marketing
Memes, content, and culture: Youngun’s ingredients for a meme-orable campaign
With clients like Netflix, MakeMyTrip, and CRED, CEO Saksham Jadon breaks down the agency's journey so far, and the plan ahead.
By
Yash Bhatia
Marketing
Are disclosures the enemy of meme marketing posts?
Many brands are now using memes to connect with the Gen Z. Albeit, discretely. We speak to experts to know their views.
By
Namah Chawla
Marketing
Meme experts: the new specialist agencies on the block
Companies like Youngun and WLDD are embarking on a journey to create their niche while making meme marketing mainstream.
By
Namah Chawla
Marketing
Memeing on hoardings: Why has this social media content format found success on OOH
The recent Zomato-Blinkit outdoor collab has become the first viral trend of 2023. Will other brands follow suit and create outdoor ads from pop culture content?
By
Namah Chawla
Social Media
Dabur, Durex, EaseMyTrip, McDonald’s witty take on 2.2.22 date
Brands rolled out interesting social media posts on the synchronised date.
By
Namah Chawla
Social Media
KFC, Swiggy, Dunzo, IndiGo grooving on Kehndi Hundi Si trend
The phrase is a part of Punjabi singer AP Dhillon’s 2020 hit song ‘Excuses’.
By
Namah Chawla
Social Media
Zomato, Dabur, Dunzo prescribe Dolo650 memes in ‘22’s first big social media trend
The first week of 2022 went from sharing ‘happy new year’ to ‘get well soon’ wishes in a jiffy. Here’s what made brands ride on #Dolo650 trend.
By
afaqs! news bureau
Marketing Initiative
The Art of Meme Marketing
The art of understanding the Meme culture and using Meme marketing in the most effective way possible.
By
Saksham Jadon
Guest Article
Memes - why are they so important in marketing?
Our guest writer makes a case...
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