Results for 'Millennials'


MTV Insights Studio presents new report - ‘Mera Bharat Amazeballs’

Navin Shenoy, head of marketing, MTV launched the study in Mumbai.

Keeping up with the millennials

At Great Lifestyle Brands, Navin Shenoy made a case for millennials and their behaviour

#HTFridayFinance is a web series makes personal finance fun for millennials!

Friday Finance is a series that every millennial will be able to relate to.
Social Media

Tinder India releases its Year in Swipe report

The report reveals info on swiping patterns of Gen Z and millennials
Marketing Initiative

OLX builds on the next billion users opportunity

The OLX app which is among the top three downloaded apps on play store, enjoys more than 100 million downloads and 100 million daily impressions.

Are consumers above 40 irrelevant?

Of course not. Then why do we see ageist marketing strategy all around?

The Millennial Conundrum - a report by Jigsaw brand consultants

After all, every marketer seems to love millennials…
Guest Article

Memes - why are they so important in marketing?

Our guest writer makes a case...

BFSI brands target millennials with swanky new ads

HDFC Home Loans and Bajaj Allianz have launched ‘millennial’ centric ads…

Why is Hitachi trying to sell mango smoothies?