Eapen's association with MRF spanned nearly seven decades, during which he played a pivotal role in the company's growth and success.

As mentioned in the report, other premium sponsors of the ICC are also carefully considering their association.

The Sony program has a brand mention every few minutes in the show. Yet, it pulls it all off without hindering the audience's viewing experience.

As part of the deal, Experience Commerce (EC) will provide its creative and media services to MRF.

The brand has been banking heavily on the cricket season to target consumers and drive awareness of its sub-brands.