Results for 'News'

Advertising

Advertising in News genre surpasses pre-pandemic levels with 6% growth in 2023 over 2019: TAM AdEx

Hindi news topped with a 19% share of the News genre’s ad volumes during 2022 and 2023.
Media

Untangling the challenges of distribution and monetisation of news in a complex environment

News is being consumed across a plethora of platforms. We look at how the distribution of news content across platforms translates into revenue for channels.
Media

Patanjali Ayurved’s Anita Nayyar on the changing landscape of news consumption

The COO explored the company's product presence in diverse sectors and discussed the shifting target audience dynamics over time.
Advertising

Akshay Kumar clears the air about his ‘new’ Vimal Elaichi ad

He clarified that the ads were shot on October 13, 2021, and will air till the end of next month.
Advertising

How do publishers balance content creation and monetisation?

Publishers need to keep brand safety in mind because it is one of the reasons advertisers will keep away from content.
Companies

India Today Group Digital is the No. 1 destination for general news consumption

India Today Group Digital beats all Indian entertainment properties.
Companies

Tired of reading news? Listen to Shortpedia

The news content app introduces ‘listen’ feature and a host of informative segments.
Media

Pending MIB approval, NDTV's Group CEO Suparna Singh resigns

Her appointment as Group CEO in 2017 was subject to approval from the Ministry of Information and Broadcasting, which is still pending...
Digital

Points Of View: Do Alternative News Sites Have A Bright Future?

Media

ETV Gujarati to hike ad rates