Indian Broadcasters have increased the channel prices under NTO 3.0, prompting cable operators' backlash.

The order comes nearly three years after the NTO 2.0 was first put forward, setting a Rs 12 price cap for each channel in a bouquet.

Purie spoke about TV viewership measurement, TRAI tariff regulations, monetisation of digital media properties at the 2022 AAAI Subhas Ghosal Memorial Lecture in Mumbai

Audience measurement body, BARC India released its yearbook titled 'What India Watched' which shares insights on television consumption patterns.

Are advertisers, who have earmarked Rs 27,700 crore for TV in FY 2020, bothered by TRAI's NTO 2.0? The NTO came into full effect in February 2019

The TRAI amendment directs broadcasters and distributors to submit the revised channel prices by January 15, 2020, and January 30, 2020, respectively, with full implementation from March 1, 2020.

Members of IBF challenge TRAI amendment

Financial services group Edelweiss analyses the impact of amendments to the NTO.

The amended provisions will come into effect from March 1, 2020