The 3D OOH campaign on the Cross Shinjuku building in Japan, highlights Air Max 1’s journey.

Titled ‘Don’t Drink and Swipe’, CRED's OOH campaign encourages financially responsible behaviour.

Conceptualised by Platinum Outdoor, the campaign aims to build brand awareness and drive traffic to Square Yards’ website.

The outdoor ads would not make much sense if they were not backed by the brand’s 2020 digital campaign.