Memeing on hoardings: Why has this social media content format found success on OOH
The recent Zomato-Blinkit outdoor collab has become the first viral trend of 2023. Will other brands follow suit and create outdoor ads from pop culture content?
When ShemarooMe responded to Society Tea’s outdoor ad
It is interesting to see the two brands indulge in ’masala gupshup’ through their outdoor ads, executed by Ogilvy. While it's a three-year-old campaign, it has resurfaced on social media again.
“Now is the right time for branding, to get more people to know about EaseMytrip”: co-founder Prashant Pitti
The online travel company has released OOH ads featuring brand ambassadors Varun Sharma and Vijay Raaz. These ads are a part of the larger TV, print and digital campaign.