Results for 'Parle Marie'


"90-95% people can't differentiate between two Marie brands in a blind test": Mayank Shah, Parle Products

Parle is now advertising Marie in Maharashtra. Marie is a term Britannia and ITC Sunfeast have used in the past. Is it a sub-segment, a type of biscuit, an ingredient, or something else?

After Tata Tea Premium, Parle Marie eyes Maharashtra with a three-ad regional campaign 

It aims to become the de facto biscuit choice during daily chats; battles Britannia, ITC and local players for the win. 

Flashback 2010: More traditional advertisers turn digital