Results for 'Poonam Pandey'

Advertising

Why chasing ‘Buzz’ and ‘Virality’ can k*ll your brand

In a media landscape of shifting brand-building dynamics, industry leaders and fed-up audiences signal a need for strategies that transcend fleeting virality.
Marketing

Merck affiliate ends partnership with Schbang over the Poonam Pandey publicity stunt

The association was ceased on the grounds of conflict of interest.
Advertising

Navigating Cancer Awareness: Reflecting on effective campaigns and the Poonam Pandey incident

A closer look at some thoughtful initiatives that educate and inspire people about Cancer in the realm of the Poonam Pandey episode
Marketing

Schbang explains its Poonam Pandey publicity stunt campaign for cervical cancer

The company released an apology statement which received a severe backlash on social media on both Instagram and LinkedIn.
Marketing

Alive and advocating? Poonam Pandey fakes her demise in publicity stunt

The model and actor tied up with Hauterrfly to run a campaign on cervical cancer.
Points of View

POV: Is the line between fame and notoriety getting blurred?