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Results for 'Poonam Pandey'
By
Nisha Qureshi
Advertising
Why chasing ‘Buzz’ and ‘Virality’ can k*ll your brand
In a media landscape of shifting brand-building dynamics, industry leaders and fed-up audiences signal a need for strategies that transcend fleeting virality.
By
Ruchika Jha
Marketing
Merck affiliate ends partnership with Schbang over the Poonam Pandey publicity stunt
The association was ceased on the grounds of conflict of interest.
By
afaqs! news bureau
Advertising
Navigating Cancer Awareness: Reflecting on effective campaigns and the Poonam Pandey incident
A closer look at some thoughtful initiatives that educate and inspire people about Cancer in the realm of the Poonam Pandey episode
By
afaqs! news bureau
Marketing
Schbang explains its Poonam Pandey publicity stunt campaign for cervical cancer
The company released an apology statement which received a severe backlash on social media on both Instagram and LinkedIn.
By
Ruchika Jha
Marketing
Alive and advocating? Poonam Pandey fakes her demise in publicity stunt
The model and actor tied up with Hauterrfly to run a campaign on cervical cancer.
By
afaqs
Points of View
POV: Is the line between fame and notoriety getting blurred?