Results for 'Pradeep Menon'

Guest Article

Advertising is not a one-stop solution: Lessons to learn for Start-ups. Create value inward. 

Learn from recent setbacks faced by highly valued companies like Byjus and Paytm.
Guest Article

Startups beware: create original content or get ready to face legal battles

Gone are the days of ‘free’ content. Legal battles are in, says our guest author.

Hrithik Roshan bats for WhiteHat Jr... What will this do to the brand's image?

WhiteHat Jr has undergone a trial by fire on social media in recent times. Will Bollywood actor Hrithik Roshan as its face extinguish or fuel the fire?
Guest Article

Branding in times of Coronavirus

What should brands do in these testing times, when each one of them is getting affected by COVID-19?
Guest Article

Dear Brands, it's okay to promise less...