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Results for 'Pradeep Menon'
By
Pradeep Menon
Guest Article
Advertising is not a one-stop solution: Lessons to learn for Start-ups. Create value inward.
Learn from recent setbacks faced by highly valued companies like Byjus and Paytm.
By
Pradeep Menon
Guest Article
Startups beware: create original content or get ready to face legal battles
Gone are the days of ‘free’ content. Legal battles are in, says our guest author.
By
Shreyas Kulkarni
Advertising
Hrithik Roshan bats for WhiteHat Jr... What will this do to the brand's image?
WhiteHat Jr has undergone a trial by fire on social media in recent times. Will Bollywood actor Hrithik Roshan as its face extinguish or fuel the fire?
By
Pradeep Menon
Guest Article
Branding in times of Coronavirus
What should brands do in these testing times, when each one of them is getting affected by COVID-19?
By
afaqs
Guest Article
Dear Brands, it's okay to promise less...