Ramadan has concluded and the wallets are out, but it looks like the brands didn’t get the memo.

Eid campaigns from 2022 saw a wide range of creatives. However, the trend seems to have changed this year.

This digital campaign resonates with the theme of Ramadan, keeping intact the emotional aspects associated to it.

The new spot pays tribute to frontline workers while carrying forward the 'stains are good' proposition that the brand is well known for.