Our guest author weighs the pros and cons of influencers versus celebrities in the grand battle for brand recognition in the modern market.

YouTube has lowered eligibility criteria for creators to qualify for YouTube Partner Program (YPP) in a few countries. Creators with 500 subscribers will get access to monetization tools under YPP.

The government recently implemented a new set of guidelines for brand integrations with social media influencers.

Crypto, personal care and fashion are key influencer violation categories.