Results for 'Ramya Ramachandran'

Guest Article

The fork in the road: Influencer activation vs celebrity endorsement

Our guest author weighs the pros and cons of influencers versus celebrities in the grand battle for brand recognition in the modern market.

Will YouTube lowering monetisation eligibility for creators pose a threat to brand safety?

YouTube has lowered eligibility criteria for creators to qualify for YouTube Partner Program (YPP) in a few countries. Creators with 500 subscribers will get access to monetization tools under YPP.

New influencer guidelines: a mixed bag for business?

The government recently implemented a new set of guidelines for brand integrations with social media influencers.

Instagram promotions and influencers lead in digital ad violations: ASCI report

Crypto, personal care and fashion are key influencer violation categories.