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Results for 'Rasika Fernandes'
By
Abhinav Anand
Planner's Journal
"Brands should avoid 'class participation' for the sake of it": Rasika Fernandes, McCann
In a new series Planner's Journal, we explore what the world looks like from the perspective of those in charge of mining consumer insights every day.
By
Shreyas Kulkarni
Advertising
Finger Lickin' Good. Isn't that what Indians have been doing for eons?
KFC's new ad highlights its catchphrase. Would it have worked in India?
