Sahil Chopra, founder and CEO, iCubesWire, says brands need to produce genuine vernacular content to effectively reach and influence consumers.

Before this, he held the position of senior director of brand and sports marketing at JioCinema.

Here’s a little sneak peek into his work day, leadership mantra, and advice to young professionals.

Chopra will be responsible for strategic guidance and oversee delivery of core services to client organisations.

Its first campaign ‘Loved by you, Approved by moms’ says it caters to both the youngsters’ tastes and the concerns of their mothers.