Results for 'Sambit Mohanty'


Samsung banks on the design of Galaxy Z Fold3 and Flip3 as it looks to balance productivity with style

Will the new premium models remain the eye-candy of the suits or become the fancy of the millennials and Gen Z? We find out.

When a vampire got sucked into subscribing for Furlenco’s ‘UNLMTD’ 

To promote the furniture rental brand’s subscription service, McCann Worldgroup takes the supernatural route. 

Ranbir Kapoor plays emcee, while his film’s crew takes centre stage as experts in Oppo Reno6 5G’s unboxing spot

From W+K Delhi, it’s uncommon to see a Bollywood biggie not be the focus in a spot.

As Zoe Scaman’s post around sexual harassment in advertising shocks readers...

... we ask ad executives – should this be resolved at the agency, or industry level? Also, how can the ad industry create a safe environment for women?

Creative Week 2021: From agency culture to clients having “FOMO” to ads making you squirm

It was the India chapter of The One Club’s “Creative Week 2021 Global Media Talks” hosted by afaqs!.

“Mind your own business” belts out Apple in new film that takes the promise of privacy ahead

This adds a new chapter to the discussion around how advertisers can target iPhone users.

Netflix’s Ranbir Kapoor ad assures viewers it’ll ‘wait’ for them till IPL is over

Titled ‘What a Shot’, the ad features the Bollywood star being appreciated for his acting… or is he?
Guest Article

"Nowadays, people take offence like it’s a limited time offer": Sambit Mohanty

The creative head, McCann South, on how CRED's much-loved 'Indiranagar ka gunda' ad has one foot stuck in the 'cancel culture' trap.

Jimmy and Jammy have grown up; JimJam's new spots evoke childhood nostaliga, goes beyond being a kid brand

Two new spots from McCann Worldgroup show grown-up versions of the duo, still pulling cons to get their hands on a JimJam.

"Leisure travel will be a huge focus for us this year": OYO's Mayur Hola

A chat with OYO's global brand head about its ‘registaan’ specific ad. More region specific ads are in the pipeline.