Results for 'Santoor'


Santoor - Captain Maya


Santoor refreshes brand; retains its 'mummy' ad angle

S Prasanna Rai, vice president – marketing, Wipro Consumer Care & Lighting says that the soap brand's relaunch campaign seeks to be in tune with consumers' aspirations.

Laqshya Media Group executes Santoor’s multilingual outdoor campaign across seven states

The campaign is strategically designed & executed to reach out to Santoor’s target audience most effectively in all the targeted markets.

The lathery journey of the 2.3k crore-plus Santoor brand

Wipro’s sandalwood and turmeric soap claimed to make your skin lie about your age and is now raking in the moolah while at it.
Points of View

McDonald’s to Dabur Honey: A look at Rashmika Mandanna’s spectrum of endorsements

The 'Pushpa' actor has become a popular face in adland. She's endorsing brands across product groups, that have little in common except her! What kind audience does she appeal to? Will her popularity last?

Santoor ditches 31-year-old ‘mummy’ formula in new COVID-era ad

In a bid to stay relevant and topical to the current times, the ad focuses on the ability of the soap to aid in the fight against the Coronavirus.

afaqs! Creative Showcase: Santoor tweaks execution style slightly in new ad


Say cheers to Park Avenue's 'Beer Man'


The twin down South


Menaka Menon to head strategic planning at Draftfcb Ulka Bengaluru