S Prasanna Rai, vice president – marketing, Wipro Consumer Care & Lighting says that the soap brand's relaunch campaign seeks to be in tune with consumers' aspirations.

The campaign is strategically designed & executed to reach out to Santoor’s target audience most effectively in all the targeted markets.

Wipro’s sandalwood and turmeric soap claimed to make your skin lie about your age and is now raking in the moolah while at it.

The 'Pushpa' actor has become a popular face in adland. She's endorsing brands across product groups, that have little in common except her! What kind audience does she appeal to? Will her popularity last?

In a bid to stay relevant and topical to the current times, the ad focuses on the ability of the soap to aid in the fight against the Coronavirus.