Results for 'Santosh Padhi'

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Why touch the switch when you can say, "Alexa, switch on Wipro lights"?

As India embraces contactless habits, Wipro Consumer Care and Lighting makes a case for smart lighting.
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"The issue became the brief for us": Santosh Padhi, Taproot Dentsu

As FPJ breaks the record for the longest-running print campaign on COVID awareness, Padhi gives us a peek behind this print success story.
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Free Press Journal reminds people that COVID is alive and kicking

It struck out words, such as 'Corona' and 'pandemic', in its print edition to reinforce the virus' threat, as India comes out of lockdown.
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Is this what celeb endorsements will look like in a locked-down world?

A shot-in-quarantine advertisement for Madhur Sugar that features Soha Ali Khan, among other celebrities, makes us wonder...
Social Media

“It’s about the first cut impression": Santosh Padhi, Taproot Dentsu

The co-founder and chief creative officer of Taproot Dentsu talks about art, shortened attention spans, and working from home
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Santosh Padhi named juror for The One Show Print & Outdoor awards

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"We use Twitter for thought leadership, Facebook for engagement": Manasi Narasimhan, Mastercard

Points of View

Is ambush marketing making a comeback?

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Taproot Dentsu wins creative mandate for Eureka Forbes

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ABBY Awards 2018 announces Master Jury for Creative ABBY’s