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afaqs! news bureau
Savlon Swasth India announces Sachin Tendulkar as First ‘Hand Ambassador’ to inspire billions to wash hands
Conceptualized by Ogilvy India, the campaign features a series of films that take an unexpected route by featuring Sachin Tendulkar’s Hand as their chief protagonist.
Anirban Roy Choudhury
"Savlon secured 13X growth since it was acquired by ITC": Chairman and MD, Sanjiv Puri
The ITC Chairman and MD informed, "Sales through e-commerce channels have more than doubled during the year"
“ITC wanted to establish a scientifically advanced range under Savlon portfolio”: Bluemarlin’s Ashwini Pable
Bluemarlin partnered with ITC to deliver design and branding solutions for ‘Nimyle’ and ‘Savlon’. The agency’s consulting director talks about it…
Abid Hussain Barlaskar
ITC’s new ad for Savlon ‘Spray&Wipe’ cleaner dumbs down the disinfection routine
The Savlon surface cleaner cum disinfectant is named ‘Spray & Wipe’ which is pretty much how every product in the ‘squeeze spray cleaner’ segment is used.
ASSOCHAM launches “Illness to Wellness” a national awareness programme in association with Savlon
Programme to promote healthy living with focus on wellness and preventive health through healthy habits, diet, exercise, and holistic health.
ITC’s Savlon scientifically proven to protect against COVID-19 type Coronavirus
Savlon Handwashes and Soaps have also been validated for their strong protection against COVID-19 type Coronavirus* at more than 99%.
India’s hand sanitiser category sees more entrants as demand surges…
...But despite these brands making and selling hand sanitisers, it seems their products haven’t reached the stores and regional brands reign supreme.
afaqs! news bureau
ITC's perfume manufacturing facility commences production of Savlon sanitisers
In line with the Government order and in public interest, ITC has also reduced prices of Savlon sanitisers.
OPPO's ad featuring visually challenged person strikes a chord
The recent spot is a collaboration video with visually challenged photographer Bhavesh Patel. We also take a look at ads that have taken the same tack in recent times ..