Programme to promote healthy living with focus on wellness and preventive health through healthy habits, diet, exercise, and holistic health.

Savlon Handwashes and Soaps have also been validated for their strong protection against COVID-19 type Coronavirus* at more than 99%.

...But despite these brands making and selling hand sanitisers, it seems their products haven’t reached the stores and regional brands reign supreme.

In line with the Government order and in public interest, ITC has also reduced prices of Savlon sanitisers.

The recent spot is a collaboration video with visually challenged photographer Bhavesh Patel. We also take a look at ads that have taken the same tack in recent times ..