The brand has launched an anthem that taps into hip hop culture to encourage hand hygiene amongst young India.

Conceptualized by Ogilvy India, the campaign features a series of films that take an unexpected route by featuring Sachin Tendulkar’s Hand as their chief protagonist.

The ITC Chairman and MD informed, "Sales through e-commerce channels have more than doubled during the year"

Bluemarlin partnered with ITC to deliver design and branding solutions for ‘Nimyle’ and ‘Savlon’. The agency’s consulting director talks about it…

The Savlon surface cleaner cum disinfectant is named ‘Spray & Wipe’ which is pretty much how every product in the ‘squeeze spray cleaner’ segment is used.

Programme to promote healthy living with focus on wellness and preventive health through healthy habits, diet, exercise, and holistic health.

Savlon Handwashes and Soaps have also been validated for their strong protection against COVID-19 type Coronavirus* at more than 99%.

...But despite these brands making and selling hand sanitisers, it seems their products haven’t reached the stores and regional brands reign supreme.

In line with the Government order and in public interest, ITC has also reduced prices of Savlon sanitisers.

The recent spot is a collaboration video with visually challenged photographer Bhavesh Patel. We also take a look at ads that have taken the same tack in recent times ..