Results for '#ShareTheLoad'


Rethinking 'Goodness': The perceived virtue of brand purpose in today's market

A ‘purpose’ and a product may not always align with each other, hence we must stop ‘force-fitting’ it in every campaign possible, say industry leaders.

2022 in ads: Witty, woke, and whimsical

What was your favourite ad campaign of 2022? Is it among these 10 ads?

Ariel's #ShareTheLoad ad finds a place in TOI's matrimonial section

The detergent brand encourages prospective brides and grooms to #SeeEqual, and share the responsibility of household chores.

Ariel’s #ShareTheLoad appeal to advertisers, content creators

The brand has partnered with five contemporary female NFT artists to develop digital artwork on the theme #SeeEqual.

After laundry equality, Ariel revisits stain removal...