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Results for '#ShareTheLoad'
By
Nisha Qureshi & Ubaid Zargar
Advertising
Rethinking 'Goodness': The perceived virtue of brand purpose in today's market
A ‘purpose’ and a product may not always align with each other, hence we must stop ‘force-fitting’ it in every campaign possible, say industry leaders.
By
afaqs! news bureau
Advertising
2022 in ads: Witty, woke, and whimsical
What was your favourite ad campaign of 2022? Is it among these 10 ads?
By
afaqs! news bureau
Advertising
Ariel's #ShareTheLoad ad finds a place in TOI's matrimonial section
The detergent brand encourages prospective brides and grooms to #SeeEqual, and share the responsibility of household chores.
By
afaqs! news bureau
Advertising
Ariel’s #ShareTheLoad appeal to advertisers, content creators
The brand has partnered with five contemporary female NFT artists to develop digital artwork on the theme #SeeEqual.
By
afaqs
Digital
After laundry equality, Ariel revisits stain removal...