The new marketing campaign encapsulates the ethos of Indian traditions and also the growing aspirations of ‘new India’.

Petr Šolc succeeds Zac Hollis who will be taking on another role within the Volkswagen Group.

The auto giant has curated the musical talent platform along with PHD Media, Laqshya Event Capital and BToS’ artist management.

Joining the likes of Maruti Suzuki, Toyota, Honda and other car brands, ŠKODA AUTO India has introduced a programme to buy and sell pre-owned cars.

It takes the 'dual personality' route to explain how the model satisfies both sides.

The auto sector in India was already facing a slump, says Jha. So, how does Škoda plan to deal with life after the lockdown ends?

Head of Marketing and Product | Škoda Auto India