"We will see a shift from lean-back to lean-in media": Sagar Boke, Tata Consumer Products
We interview the head of marketing of the foods division at Tata Consumer Products about the major shifts expected in consumer behaviour and market, post lockdown.
“Call to action messaging in Q1, brand strengthening in Q2...”
Srinivasu Allaphan, Director-Sales & Marketing at JK Tyre & Industries talks about post lockdown priorities, budget-cuts, marketing communication and more.
“Call to action messaging in Q1, brand strengthening in Q2...”
Srinivasu Allaphan, Director-Sales & Marketing at JK Tyre & Industries talks about post lockdown priorities, budget-cuts, marketing communication and more.