Post Lockdown

Post Lockdown

"We will see a shift from lean-back to lean-in media": Sagar Boke, Tata Consumer Products

We interview the head of marketing of the foods division at Tata Consumer Products about the major shifts expected in consumer behaviour and market, post lockdown.
Post Lockdown

“Will focus on virtual jewellery try-ons and investment in gold”: Titan’s Ranjani Krishnaswamy

We spoke to Titan's general manager, marketing, jewellery division, about the changes the brand foresees in the jewellery market, post lockdown
Post Lockdown

“Tier II, IV markets not as impacted as Tier I, metro markets”: Sunil Narula, Panasonic Life Solutions

The home is a person’s sanctuary during a lockdown. So, how has the home fittings industry been affected by the lockdown?
Post Lockdown

"Some people will go back to the good old days of just turning up at a store, not taking or expecting any precautions"

Here's how Ritesh Ghosal, CMO, Croma-Infiniti Retail, believes the market and consumer behaviour will change post lockdown
Post Lockdown

With savings a priority, “there might be some shifts towards downtrading”: Rashi Goel, Nestlé India

Rashi Goel, director, consumer communications, Nestlé India, talks about the brand's priorities post lockdown
Post Lockdown

"Consumers are constantly assessing their brand and category choices": Kellogg's Sumit Mathur

Here's how the director, marketing, Kellogg South Asia, thinks the market is going to change post lockdown
Post Lockdown

“People are missing the experience of visiting a cinema”: Kapil Agarwal, UFO Moviez

In this post lockdown interview, Kapil Agarwal, JMD, UFO Moviez, talks about the current scenario and the future.
Post Lockdown

"Buying behaviour is expected to go through changes in the coming times"

Swati Rathi, head of marketing, Godrej Appliances, talks about how the cooling category will change, post lockdown
Post Lockdown

“Call to action messaging in Q1, brand strengthening in Q2...”

Srinivasu Allaphan, Director-Sales & Marketing at JK Tyre & Industries talks about post lockdown priorities, budget-cuts, marketing communication and more.
Post Lockdown

"TV changes post lockdown will definitely not be subtle": Prathyusha Agarwal, ZEE

Prathyusha Agarwal, chief consumer officer, Zee Entertainment Enterprises Ltd, or ZEEL, shares her views on the new normal, post lockdown.
Post Lockdown

“Tier II, IV markets not as impacted as Tier I, metro markets”: Sunil Narula, Panasonic Life Solutions

The home is a person’s sanctuary during a lockdown. So, how has the home fittings industry been affected by the lockdown?
Post Lockdown

"Some people will go back to the good old days of just turning up at a store, not taking or expecting any precautions"

Here's how Ritesh Ghosal, CMO, Croma-Infiniti Retail, believes the market and consumer behaviour will change post lockdown
Post Lockdown

With savings a priority, “there might be some shifts towards downtrading”: Rashi Goel, Nestlé India

Rashi Goel, director, consumer communications, Nestlé India, talks about the brand's priorities post lockdown
Post Lockdown

"Consumers are constantly assessing their brand and category choices": Kellogg's Sumit Mathur

Here's how the director, marketing, Kellogg South Asia, thinks the market is going to change post lockdown
Post Lockdown

“People are missing the experience of visiting a cinema”: Kapil Agarwal, UFO Moviez

In this post lockdown interview, Kapil Agarwal, JMD, UFO Moviez, talks about the current scenario and the future.
Post Lockdown

"Buying behaviour is expected to go through changes in the coming times"

Swati Rathi, head of marketing, Godrej Appliances, talks about how the cooling category will change, post lockdown
Post Lockdown

“Call to action messaging in Q1, brand strengthening in Q2...”

Srinivasu Allaphan, Director-Sales & Marketing at JK Tyre & Industries talks about post lockdown priorities, budget-cuts, marketing communication and more.
Post Lockdown

"TV changes post lockdown will definitely not be subtle": Prathyusha Agarwal, ZEE

Prathyusha Agarwal, chief consumer officer, Zee Entertainment Enterprises Ltd, or ZEEL, shares her views on the new normal, post lockdown.