The campaign is based around their strives and dedication to their sport but also how REST is actively practiced in their busy regimes, without compromise!

Through a series of videos, the campaign highlights the comfort and support functionality of the mattress.

The campaign highlights the superlative features of the product through a quirky representation of what comfort truly looks and feels like, with the UItima Mattress.

Sunaina will spearhead the overall brand management, marketing activations and strategy for the brand.