Results for 'Social commerce'

Marketing

India to have 228 mn social commerce shoppers by 2022-end; 45% growth from current user base

Social commerce allows users to complete the entire purchase process within the social media platform.
Marketing

“Live commerce videos do the job of long product description pages”: Myntra's Achint Setia

Myntra’s influencer-driven platform M-Live lets users shop while watching content. A chat with the brand's VP and business head, social commerce.
Social Media

YouTube announces stream and shop social commerce experience

Viewers of a live stream will now be able to shop from it too, alongside their favourite creators between 15-22 November.
Marketing

WhatsApp introduces shopping button within the app

The app is looking to expand ways for people to check out available products and make purchases right from a chat.
Marketing

Flipkart ventures into social commerce: What does it mean for the ecosystem in India?

With 2GUD, Flipkart joins social commerce startups like Meesho, Bulbul, SimSim and GlowRoad. Google, Facebook and TikTok, too, have elaborate plans.
Marketing

Flipkart’s 2GUD forays into social commerce; brings in content-to-commerce play

Consumers on 2GUD can view a video feed created by influencers across topics and categories and shop for products curated by creators in a virtual store.
Digital

Now buy grocery items on Facebook