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Results for 'Social commerce'
Snapchat turns the lens on shoppable commerce
With virtual shopping, branded AR lenses and lenses for Indian festivals - here’s how Snapchat is using AR to woo brands and users.
India to have 228 mn social commerce shoppers by 2022-end; 45% growth from current user base
Social commerce allows users to complete the entire purchase process within the social media platform.
“Live commerce videos do the job of long product description pages”: Myntra's Achint Setia
Myntra’s influencer-driven platform M-Live lets users shop while watching content. A chat with the brand's VP and business head, social commerce.
YouTube announces stream and shop social commerce experience
Viewers of a live stream will now be able to shop from it too, alongside their favourite creators between 15-22 November.
afaqs! news bureau
WhatsApp introduces shopping button within the app
The app is looking to expand ways for people to check out available products and make purchases right from a chat.
Abid Hussain Barlaskar
Flipkart ventures into social commerce: What does it mean for the ecosystem in India?
With 2GUD, Flipkart joins social commerce startups like Meesho, Bulbul, SimSim and GlowRoad. Google, Facebook and TikTok, too, have elaborate plans.
afaqs! news bureau
Flipkart’s 2GUD forays into social commerce; brings in content-to-commerce play
Consumers on 2GUD can view a video feed created by influencers across topics and categories and shop for products curated by creators in a virtual store.
Now buy grocery items on Facebook