Ahead of its 'End of Reason Sale', the e-commerce platform recently hosted its Creator Fest to celebrate the first year of M-live.

Mansi Jain, SVP and GM, Roposo shares details about the live entertainment commerce platform’s Diwali campaign, its journey post acquisition by Glance and more.

With virtual shopping, branded AR lenses and lenses for Indian festivals - here’s how Snapchat is using AR to woo brands and users.

Social commerce allows users to complete the entire purchase process within the social media platform.

Myntra’s influencer-driven platform M-Live lets users shop while watching content. A chat with the brand's VP and business head, social commerce.

Viewers of a live stream will now be able to shop from it too, alongside their favourite creators between 15-22 November.

The app is looking to expand ways for people to check out available products and make purchases right from a chat.

With 2GUD, Flipkart joins social commerce startups like Meesho, Bulbul, SimSim and GlowRoad. Google, Facebook and TikTok, too, have elaborate plans.

Consumers on 2GUD can view a video feed created by influencers across topics and categories and shop for products curated by creators in a virtual store.