Results for 'Social commerce'


Social commerce is an entry point to e-commerce for non-metro consumers: Myntra's Arun Devanathan

Ahead of its 'End of Reason Sale', the e-commerce platform recently hosted its Creator Fest to celebrate the first year of M-live.
Social Media

What led Roposo to pause its live shows on Diwali?

Mansi Jain, SVP and GM, Roposo shares details about the live entertainment commerce platform’s Diwali campaign, its journey post acquisition by Glance and more.
Social Media

Snapchat turns the lens on shoppable commerce

With virtual shopping, branded AR lenses and lenses for Indian festivals - here’s how Snapchat is using AR to woo brands and users.

India to have 228 mn social commerce shoppers by 2022-end; 45% growth from current user base

Social commerce allows users to complete the entire purchase process within the social media platform.

“Live commerce videos do the job of long product description pages”: Myntra's Achint Setia

Myntra’s influencer-driven platform M-Live lets users shop while watching content. A chat with the brand's VP and business head, social commerce.
Social Media

YouTube announces stream and shop social commerce experience

Viewers of a live stream will now be able to shop from it too, alongside their favourite creators between 15-22 November.

WhatsApp introduces shopping button within the app

The app is looking to expand ways for people to check out available products and make purchases right from a chat.

Flipkart ventures into social commerce: What does it mean for the ecosystem in India?

With 2GUD, Flipkart joins social commerce startups like Meesho, Bulbul, SimSim and GlowRoad. Google, Facebook and TikTok, too, have elaborate plans.

Flipkart’s 2GUD forays into social commerce; brings in content-to-commerce play

Consumers on 2GUD can view a video feed created by influencers across topics and categories and shop for products curated by creators in a virtual store.

Now buy grocery items on Facebook