In a media landscape of shifting brand-building dynamics, industry leaders and fed-up audiences signal a need for strategies that transcend fleeting virality.

They're everywhere. But, people are tired of them, the Kardashian sisters have railed against the TikTok aping, and has the static-post become obsolete?

The agency will be responsible for driving educational and marketing content for digital amplification across channels.

The account was won following a multi-agency pitch from New Delhi.