The music streaming platform's ad sales head, Arjun Kolady, talks about consumer behaviour, what's new for brands on Spotify and more.

The Hyundai i20 N Line became the first sponsor of Discover Weekly, one of Spotify’s most loved playlists.

After delaying purchases in 2020, 1 in 3 Spotify users are looking at large, big-ticket purchases and this is a user base that is likely to spend 15% more on what they want than any other cohort.

As part of the year-long partnership, Spotify leveraged the video streaming giant’s top content offering and created novel integrated initiatives.

Audio ads help brands leverage in a no-scroll, no-swipe environment with a targeted approach based on their mood, mindset, habit, and taste.