Results for 'Suman Srivastava'

Advertising

Learning from the Tanishq episode: When ads cause controversy, should brands stand by the work or apologise?

After being trolled - unfairly, one may argue - for an ad that portrays Hindu-Muslim harmony, Tanishq has withdrawn the creative. Was that the right move?
Marketing

Apple launches online store in India; what does it herald for the brand’s future?

The store offers the tech giant’s full range of products and support directly to the customers across the country for the first time.
Marketing

Dabur launches 'Sanitize' soap; a look at the 'immunohygiene' segment

Dabur launches a soap and Lifebuoy claims to boost immunity. Are we witnessing the birth of a new type of segment here?
Advertising

Persuasion to tough love - consume responsibly, exhort brands

Marketing

NEXA and Rahman on the hunt for international music aficionados

Marketing

Should 'desh ki mitti se bani tiles' Kajaria re-think its Akshay Kumar association?

Advertising

Hindustan Times stakes claim to Mumbai in 3-film campaign

Advertising

FCB Ulka appoints John Thangaraj as executive planning director - North

Marketing

"Old paradigms of marketing worked for FMCG": FCB Ulka's Suman Srivastava on his first book 'Marketing Unplugged'

Advertising

Who promotes Onida better - Devil or God?