Results for 'Suman Srivastava'

Marketing

Dabur launches 'Sanitize' soap; a look at the 'immunohygiene' segment

Dabur launches a soap and Lifebuoy claims to boost immunity. Are we witnessing the birth of a new type of segment here?
Advertising

Persuasion to tough love - consume responsibly, exhort brands

Marketing

NEXA and Rahman on the hunt for international music aficionados

Marketing

Should 'desh ki mitti se bani tiles' Kajaria re-think its Akshay Kumar association?

Advertising

Hindustan Times stakes claim to Mumbai in 3-film campaign

Advertising

FCB Ulka appoints John Thangaraj as executive planning director - North

Marketing

"Old paradigms of marketing worked for FMCG": FCB Ulka's Suman Srivastava on his first book 'Marketing Unplugged'

Advertising

Who promotes Onida better - Devil or God?

Advertising

Saad Khan joins FCB Ulka as vice-president, strategic planning

Advertising

Marketing Unplugged is now part of FCB Ulka Group; Suman Srivastava named vice-chairman and CSO of the agency