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Results for 'Suman Srivastava'
When Cristiano Ronaldo 'moved' millions for Coca-Cola
When Ronaldo put two Coca-Cola bottles out of sight, he caused quite a stir on the Internet and stock markets.
Learning from the Tanishq episode: When ads cause controversy, should brands stand by the work or apologise?
After being trolled - unfairly, one may argue - for an ad that portrays Hindu-Muslim harmony, Tanishq has withdrawn the creative. Was that the right move?
Apple launches online store in India; what does it herald for the brand’s future?
The store offers the tech giant’s full range of products and support directly to the customers across the country for the first time.
Dabur launches 'Sanitize' soap; a look at the 'immunohygiene' segment
Dabur launches a soap and Lifebuoy claims to boost immunity. Are we witnessing the birth of a new type of segment here?
Persuasion to tough love - consume responsibly, exhort brands
NEXA and Rahman on the hunt for international music aficionados
Should 'desh ki mitti se bani tiles' Kajaria re-think its Akshay Kumar association?
Hindustan Times stakes claim to Mumbai in 3-film campaign
FCB Ulka appoints John Thangaraj as executive planning director - North
"Old paradigms of marketing worked for FMCG": FCB Ulka's Suman Srivastava on his first book 'Marketing Unplugged'