Hamdard's blood purifier Safi changes narrative to 'inner beauty'
The over six decades old blood purifying syrup - Safi, is back after a year with a new ad - ‘Sachai Andar, Achchai Bahar’. We spoke to the brand's CMO about the campaign.
After targeting office going men in the early 1970s, Cinkara is now targeting multitasking super moms with a ‘breathless’ song sung by Sunidhi Chauhan.
