The trend of celebrities playing their on-screen characters or aspects of them in advertisements continues. 

Unlike the digital heavy movie marketing typically seen today, the makers relied on OOH and on-ground activations to drive curiosity around Gadar 2 says, Neeraj Joshi of Zee Studios.

Dunzo, which began as a pick up and drop service, is out to reposition itself as an e-grocery platform. A chat with its marketing head on the team's first TVC.

The first multi-channel ad for Dunzo Daily features references to 'delivery slots' that other platforms are infamous for.