At times, it can be tricky to crack the right brand-celeb deal. Co-founders of M5 Entertainment tell us how they managed to make this match.

Shekhar Banerjee, Chief Client Officer & Head - West, Wavemaker India, shares how they executed the campaign across 54 channels of the network.

Tata Play's chief communications officer on the newly revamped brand identity.

The actors, in a series of short ads, introduce the rebrand of ‘Tata Sky’ to ‘Tata Play’.

The Tata Play Binge combo packs will provide broadcast channels and OTT apps in one integrated pack.

Actors Shaheer Sheikh and Sana Makbul have been roped in as the face of the campaign, to make the service resonate with the target audience.

International shows and movies will be available in dubbed Hindi versions for Tata Sky's mobile app and DTH users.

She worked as GM, Subscriber Marketing at Tata Sky.

The #15YearsConstant campaign encapsulates how Tata Sky has been an important part of Indian families and lived the journey of change with them.