Results for 'Tata Sky'


"The objective of the ad is to show how people react to the screen": Anurag Kumar, Tata Sky

In conversation with the chief communication officer at Tata Sky about the new ad campaign and brand purpose.

Tata Sky announces new purpose statement; releases ad campaign

Tata Sky defines its new brand purpose with a new brand campaign “Iss khidki ko khol dala toh life Jingalala” created by Ogilvy India.

Making tomorrow better than today: Tata Sky’s New Purpose Statement

One of India’s leading DTH operator and Pay TV platform defines its new brand purpose with a new brand campaign “Iss khidki ko khol dala toh life Jingalala” conceptualized and created by Ogilvy India.

Tata Sky launches localized marketing campaigns in Kerala, Punjab and West Bengal

Crafted by Ogilvy India, the new locally relatable campaigns highlight the benefit of 1 TV+2 mobile screens that come with a Tata Sky connection.
Social Media

Tata Sky goes the influencer marketing route to further promote its Binge+ set-top box offering

Binge+ takes on the likes of JioFiber and Airtel Xstream as TV’s future slowly pivots from 'smart' to OTT platform offerings.

Why is Tata Sky bundling OTT and promoting its Binge+ set-top box?

Anurag Kumar, chief communications officer, Tata Sky, talks about the box, the campaign and the target audience.

Tata Sky’s partner Technicolor to move their Set-Top Box manufacturing to India

The leading DTH player has partnered with Technicolor to develop Set-Top Boxes for the Indian market that will be manufactured and distributed within India.

Tata Sky Celebrates its 14th Anniversary


Find out what’s trending on TV with Tata Sky’s redesigned Home Screen

Enhancing competence of a non-web connected set top box, this is a first of its kind innovation in the DTH industry in India.

Chimp&z Inc composes #HarBeatJingalala for Tata Sky on World Music Day

Tata Sky in collaboration with Chimp&z Inc spurred the creativity of the nation by asking people to create a beat of their own with the #HarBeatJingalala campaign.