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Blog
Results for 'Tata Sky'
By
Namah Chawla
Marketing
How ‘Saifeena’ became an ideal fit for Tata Sky’s rebranding exercise
At times, it can be tricky to crack the right brand-celeb deal. Co-founders of M5 Entertainment tell us how they managed to make this match.
By
Benita Chacko
Media
Disney Star Network executes 24-hour roadblock for Tata Sky’s rebranding to Tata Play
Shekhar Banerjee, Chief Client Officer & Head - West, Wavemaker India, shares how they executed the campaign across 54 channels of the network.
By
Namah Chawla
Marketing
“The new name stands for a broader definition of entertainment”: Anurag Kumar, on Tata Sky to Tata Play
Tata Play's chief communications officer on the newly revamped brand identity.
By
Shreyas Kulkarni
Advertising
Saifeena, Madhavan, and Priyamani bid tata to the Sky in a series of 'play'ful ads
The actors, in a series of short ads, introduce the rebrand of ‘Tata Sky’ to ‘Tata Play’.
By
afaqs! news bureau
Media
Tata Sky rebrands as Tata Play
The Tata Play Binge combo packs will provide broadcast channels and OTT apps in one integrated pack.
By
afaqs! news bureau
Marketing
Tata Sky Romance brings love in the air
Actors Shaheer Sheikh and Sana Makbul have been roped in as the face of the campaign, to make the service resonate with the target audience.
By
afaqs! news bureau
TV
Tata Sky | Amcha pack at ₹238 |Nana Patekar
By
afaqs! news bureau
Media
Tata Sky's new launch ‘Videshi Kahaniyan’ to offer Korean, Bulgarian, Spanish, Ukrainian content
International shows and movies will be available in dubbed Hindi versions for Tata Sky's mobile app and DTH users.
By
afaqs! news bureau
People Spotting
Mansi Prasad from Tata Sky joins ZEE5 Global as VP Marketing
She worked as GM, Subscriber Marketing at Tata Sky.
By
Namah Chawla
Advertising
Tata Sky marks 15 years of making lives ‘jingalala’
The #15YearsConstant campaign encapsulates how Tata Sky has been an important part of Indian families and lived the journey of change with them.
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