Results for 'Tata Sky'

Marketing

How ‘Saifeena’ became an ideal fit for Tata Sky’s rebranding exercise

At times, it can be tricky to crack the right brand-celeb deal. Co-founders of M5 Entertainment tell us how they managed to make this match.
Media

Disney Star Network executes 24-hour roadblock for Tata Sky’s rebranding to Tata Play

Shekhar Banerjee, Chief Client Officer & Head - West, Wavemaker India, shares how they executed the campaign across 54 channels of the network.
Marketing

“The new name stands for a broader definition of entertainment”: Anurag Kumar, on Tata Sky to Tata Play

Tata Play's chief communications officer on the newly revamped brand identity.
Advertising

Saifeena, Madhavan, and Priyamani bid tata to the Sky in a series of 'play'ful ads

The actors, in a series of short ads, introduce the rebrand of ‘Tata Sky’ to ‘Tata Play’.
Media

Tata Sky rebrands as Tata Play

The Tata Play Binge combo packs will provide broadcast channels and OTT apps in one integrated pack.
Marketing

Tata Sky Romance brings love in the air

Actors Shaheer Sheikh and Sana Makbul have been roped in as the face of the campaign, to make the service resonate with the target audience.
TV

Tata Sky | Amcha pack at ₹238 |Nana Patekar

Media

Tata Sky's new launch ‘Videshi Kahaniyan’ to offer Korean, Bulgarian, Spanish, Ukrainian content

International shows and movies will be available in dubbed Hindi versions for Tata Sky's mobile app and DTH users.
People Spotting

Mansi Prasad from Tata Sky joins ZEE5 Global as VP Marketing

She worked as GM, Subscriber Marketing at Tata Sky.
Advertising

Tata Sky marks 15 years of making lives ‘jingalala’

The #15YearsConstant campaign encapsulates how Tata Sky has been an important part of Indian families and lived the journey of change with them.