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Results for 'The Whole Truth'
By
Benita Chacko
Marketing
Fitness enthusiasts enlarge the peanut butter jar
Marico’s Saffola entered the category in March 2022. Earlier, Amul launched its variant in 2021 and Kissan in 2020.
By
afaqs! news bureau
Advertising
Rohan Joshi dons a lab coat, stars as 'healthy food' in this ad
The ad takes digs at companies that claim to make healthy products - which are actually filled with chemicals and sugar.
By
afaqs! news bureau
Advertising
The Whole Truths' new ad takes a dig at dishonest influencers
The video features brand's founder-CEO Shashank Mehta who explains how the trend of influencing has lost its core essence.
By
Shreyas Kulkarni
Interviews
"Consumers’ trust in packaged food is broken because brands have been lying to us": Shashank Mehta, The Whole Truth
Mehta talks to us about food marketing jugglery, changing India’s perspective around protein bars, and more.