The television association has been a driving force behind instant, measurable and exponential brand and business impact.

Purie spoke about TV viewership measurement, TRAI tariff regulations, monetisation of digital media properties at the 2022 AAAI Subhas Ghosal Memorial Lecture in Mumbai

Parts of the email was shared by Republic Media as a piece of evidence to establish its innocence. "BARC India has not commented on the ongoing investigation," shares television viewership auditor.