Results for 'TV viewership'

Marketing Initiative

IPL on TV: Fueling >3X growth in brand and business impact for advertisers across categories

The television association has been a driving force behind instant, measurable and exponential brand and business impact.

We have concerns about TV viewership measurement: Aroon Purie, India Today Group

Purie spoke about TV viewership measurement, TRAI tariff regulations, monetisation of digital media properties at the 2022 AAAI Subhas Ghosal Memorial Lecture in Mumbai

Republic Media Network makes parts of BARC's email public; "Highly disappointed" says BARC India

Parts of the email was shared by Republic Media as a piece of evidence to establish its innocence. "BARC India has not commented on the ongoing investigation," shares television viewership auditor.

BARC to be sole TV viewership data provider; TAM to exit ratings business from Feb 29