Results for 'Vivek Srivatsa'

Marketing

“'Range anxiety' is a challenge when it comes to marketing electric vehicles”: Vivek Srivatsa, Tata Motors

Concern over an electric car's battery running out is an insight Srivatsa highlighted during a chat about the brand's new range of EVs.
Marketing

"With less travel, OOH becomes more important; people will notice more": Vivek Srivatsa, Tata Motors

A chat with the head – marketing, passenger cars, Tata Motors, on safety, marketing challenges and the road ahead in a post-COVID world.
Marketing

"Customers see cars as a 'safe bubble' for their families": Vivek Srivatsa, Tata Motors

He also mentioned that Tata Motors is seeing an increase in first-time buyers and a rise in demand for owning more than one car in a family.
Interviews

"There will always be demand for personal vehicles": Vivek Srivatsa, marketing head, Tata Motors

Srivatsa discusses marketing insights and consumer expectations.
Interviews

"IPL gave us a boost which accelerated Tata Nexon's performance": Vivek Srivatsa, Marketing Head

Digital

WATConsult associates with Tata Motors Passenger Vehicle division

Digital

Omnicom Media Group bags digital mandate for Tata Motors Passengers Vehicles

Interviews

"We've seen an increase in the number of self-employed customers": Vivek Srivatsa, Tata Motors

Digital

Maxus Content and TVF to launch web series Tripling for Tata Motors' Tiago