Results for 'Vodafone Idea Vi'

Marketing

"It’s definitely going to take some time getting used to": Kavita Nair, Vi, on new identity

Beyond aesthetic and visual language, Vodafone Idea's new identity - 'Vi' - is a complete brand overhaul. How will the consumers view it?
Marketing

Vodafone Idea's new identity as 'Vi' draws mixed reactions

The new logo attempts to draw from the equity of brand Vodafone and brand Idea with its initials. But, how will consumers perceive the rebranding effort?