Coke and Pepsi have been at the receiving end of it and, recently, Nokia has joined the list. What is it that brands need to do when faced with such situations

A new reality television show is soon to be aired on SET Pix in association with Hyde Park Entertainment

The first ever TVC launched by real estate portal 99acres.com is based on the humorous concept that even Shah Jahan, if he had been living today, would have found it difficult to find a reasonably sized plot of land to build the Taj Mahal

The serials that have been dubbed in Hindi are ‘Alias’, ‘Desperate Housewives’, ‘Extreme Makeover’ and ‘Lost’

The general entertainment channel has launched a daily half an hour soap, ‘Har Ghar Kuch Kehta Hai – Khel Lakeeron Ka’, with which it hopes to extend its primetime till midnight

At the recently concluded Retail Summit, Mohit Khattar of Subhiksha Trading Service showcased his company’s involvement in the retail sector

This is the same ‘Incident’ campaign, which got the agency a Bronze Lion at Cannes, a week ago

The size of the business is estimated to be Rs 10 crore. The media pitch is yet to commence

Lodestar Universal was nominated in the category of Best Media Innovation in Television for its campaign on Nerolac Impressions at the Emvies 2007 Case Study Presentation round

The Surf Excel 10/10 ad campaign executed by Mindshare Fulcrum made for an interesting presentation at the recently held Emvies case study presentation round