Points of View

As Amuls Sodhi puts video on social media to issue product clarification

...We ask PR gurus whether this - as opposed to a traditional press release - is the best approach. And what it says about the times we live in. Read more

Is ambush marketing making a comeback

Is ambush marketing making a comeback?

Marketing

Abid Hussain Barlaskar | September 06, 2018

Many recent ads unabashedly take digs at their rivals. This is one of the oldest tricks in the book. Is digital making it popular again? Read more

Just how many OTT apps are we supposed to download

Just how many OTT apps are we supposed to download?

Digital

Suraj Ramnath | August 31, 2018

Social media and e-commerce apps have made mobile screen real estate very precious. Where does that leave OTT apps - each with a different library of content? Read more

How can agencies attract the right talent

How can agencies attract the right talent?

Advertising

Abid Hussain Barlaskar | August 21, 2018

The most common grouse in agencies today is lack of talent. Then there's talk of whether the brightest creative minds even want to enter the ad world. A few tips. Read more

Brand Virat Over-exposed diluted or on point

Brand Virat: Over-exposed, diluted or on point?

Advertising

Sunit Roy | June 19, 2018

Here on, brands that get Kohli on board have to work doubly hard to differentiate their proposition and his role therein. The task for their agency partners is about to get tougher. Read more

POV Can Indian mobile phone brands survive

POV: Can Indian mobile phone brands survive?

Digital

Sunit Roy | May 07, 2018

We asked a few senior people from the industry. Read more

Can Peugeot revive brand Ambassador

Can Peugeot revive brand Ambassador?

Marketing

Anirban Roy Choudhury | February 14, 2017

It is possible, but it won't be easy. Read more

Should Indian brands re-look the way they buy digital media

Should Indian brands re-look the way they buy digital media?

Digital

Anirban Roy Choudhury | February 10, 2017

P&G's chief brand officer Marc Pritchard called the digital media buying process "murky" and "fraudulent" in a recent speech. What repercussions will this have, if any, in the way digital media is bought in India? Read more

What happens to brand recall when the same celebrity appears in six different ads back-to-back

What happens to brand recall when the same celebrity appears in six different ads back-to-back?

Advertising

Suraj Ramnath | November 11, 2016

We ask ad experts, which brand, in such circumstances, would have a high recall in viewers' minds and the factors behind the same. Read more

Will online stardom dazzle the digital marketer

Will online stardom dazzle the digital marketer?

Digital

Shweta Mulki | October 07, 2016

The online star is outshining the Bollywood star. Will digital marketers ride the wave? Read more

Does Instagrams new logo click

Does Instagram's new logo click?

Digital

Suraj Ramnath and Aditi Srivastava | May 13, 2016

A quick look at what our art and design experts have to say about it. Read more

Overdose of Cricket in Adland

Overdose of Cricket in Adland?

Advertising

Suraj Ramnath | March 25, 2016

In the past few months, we have seen a lot of cricket-based ads of which many don't make much sense. We ask ad experts if they would suggest similar ads to clients during the T20 World Cup and the Indian Premier League tournaments. Read more

What Makes Your Creative Start-up Different

What Makes Your Creative Start-up Different?

Advertising

Ashee Sharma | February 17, 2016

We had some of our creative entrepreneurs answer this question. Read more

Zomato Order meets Grofers fate lessons for peers

Zomato Order meets Grofers' fate; lessons for peers

Digital

Saumya Tewari | January 12, 2016

Shortly after Grofers announced shutting down operations in nine cities, Zomato's food delivery service Zomato Order ceases operations in four. We explore why the online food and grocery delivery segment is a tough terrain to operate in. Read more

Points of View Are Indians ready to buy refurbished goods

Points of View: Are Indians ready to buy refurbished goods?

Digital

Saumya Tewari | October 30, 2015

Refurbished goods are not brand new products. But, nor are they second-hand products. They fall in between the two categories. And, with digital platforms trying to promote and organise the segment, will the ever-sceptical consumer give it a chance? Industryspeak. Read more