Points of View

Can Peugeot revive brand Ambassador

It is possible, but it won't be easy. Read more

Should Indian brands re-look the way they buy digital media

Should Indian brands re-look the way they buy digital media?

Digital

Anirban Roy Choudhury | February 10, 2017

P&G's chief brand officer Marc Pritchard called the digital media buying process "murky" and "fraudulent" in a recent speech. What repercussions will this have, if any, in the way digital media is bought in India? Read more

What happens to brand recall when the same celebrity appears in six different ads back-to-back

What happens to brand recall when the same celebrity appears in six different ads back-to-back?

Advertising

Suraj Ramnath | November 11, 2016

We ask ad experts, which brand, in such circumstances, would have a high recall in viewers' minds and the factors behind the same. Read more

Will online stardom dazzle the digital marketer

Will online stardom dazzle the digital marketer?

Digital

Shweta Mulki | October 07, 2016

The online star is outshining the Bollywood star. Will digital marketers ride the wave? Read more

Does Instagrams new logo click

Does Instagram's new logo click?

Digital

Suraj Ramnath and Aditi Srivastava | May 13, 2016

A quick look at what our art and design experts have to say about it. Read more

Overdose of Cricket in Adland

Overdose of Cricket in Adland?

Advertising

Suraj Ramnath | March 25, 2016

In the past few months, we have seen a lot of cricket-based ads of which many don't make much sense. We ask ad experts if they would suggest similar ads to clients during the T20 World Cup and the Indian Premier League tournaments. Read more

What Makes Your Creative Start-up Different

What Makes Your Creative Start-up Different?

Advertising

Ashee Sharma | February 17, 2016

We had some of our creative entrepreneurs answer this question. Read more

Zomato Order meets Grofers fate lessons for peers

Zomato Order meets Grofers' fate; lessons for peers

Digital

Saumya Tewari | January 12, 2016

Shortly after Grofers announced shutting down operations in nine cities, Zomato's food delivery service Zomato Order ceases operations in four. We explore why the online food and grocery delivery segment is a tough terrain to operate in. Read more

Points of View Are Indians ready to buy refurbished goods

Points of View: Are Indians ready to buy refurbished goods?

Digital

Saumya Tewari | October 30, 2015

Refurbished goods are not brand new products. But, nor are they second-hand products. They fall in between the two categories. And, with digital platforms trying to promote and organise the segment, will the ever-sceptical consumer give it a chance? Industryspeak. Read more

Points of View Has the logo design brief changed

Points of View: Has the logo design brief changed?

Marketing

Sohini Sen | September 11, 2015

Google's new logo is a reminder of how much the mobile screen rules our life. What is the extent to which a logo design is influenced by the variety of screens on which it appears? Or has the fundamental principle of logo design remained the same? Read more

POV Can the right creative brief salvage brand Maggi

POV: Can the right creative brief salvage brand Maggi?

Other

Saumya Tewari | August 14, 2015

As Maggi gears up for a fresh lot of lab tests, we wonder what its big 'comeback campaign' ought to look like. Read more

Points of View Should Advertising Simplify Technology

Points of View: Should Advertising Simplify Technology?

Advertising

Ashee Sharma | July 13, 2015

As products and services become increasingly tech-heavy, how important is it for advertising to convey the message while 'keeping it short and simple'? Read more

Points of View Hungry for lions

Points of View: Hungry for lions?

Advertising

Sohini Sen and Saumya Tiwari | June 15, 2015

Do campaigns showing the country in a poor light and playing up to stereotypes tend to win more at Cannes? Read more

Points of View Is going app only a safe bet

Points of View: Is going 'app only' a safe bet?

Digital

Sohini Sen | June 09, 2015

Ever since Myntra went app-only, speculation has been rife that others may follow suit. We try to figure out if the rewards outweigh the risks. Read more

Points of View Does Good Packaging Help Win Awards

Points of View: Does Good Packaging Help Win Awards?

Advertising

Sohini Sen | May 13, 2015

India does not lack creative talent, but lags behind when it comes to presentations during international awards. We find out how important this aspect is when it comes to winning awards. Read more