Akshit Pushkarna

Akshit Pushkarna

Stories by 'Akshit Pushkarna'


Why News18 partnered with Swiggy to deliver news on Counting day

Aditya Tandon, VP (Head) - Brand Marketing, News18, speaks about the brand's motivation behind the collaboration that saw News18's TV news van deliver food on Swiggy.
Gaming and e-Sports

eSports can become the second largest sport in India in 3-5 years: Loco's Ashwin Suresh

The founder of the eSports streaming platform discusses experiment with premiumisation as the industry seeks a roadmap for sustained growth.

Elon Musk ‘X’-periments with headlines: Are publishers even bothered?

Digital news publishers exhibit limited concern over X's reversal of the recent headline policy, given its minimal impact on driving traffic.

Did Snoop Dogg not pass the joint after all?

Days after announcing he's quitting "smoke", the rapper revealed it's a marketing campaign for a brand Solo Stove, adding a twist to the narrative.
Gaming and e-Sports

How eSports and live streaming are driving Nostra's growth

Yashashvi Takallapalli, VP and GM, Nostra, details how the focus on eSports has driven the platform's ambition to expand globally.

Dummies guide to GenAI for digital marketing

Here's a look at the generative AI Solutions in advertising and marketing offered by big tech.
Branded Content

Zerodha and LearnApp's content marketing collab turns fresh rival for weary finfluencers

After ASCI and SEBI, it is the time of 'Zing!'.

Are brand advertisers acknowledging the rise of women's sports?

Industry experts discuss factors boosting women athletes' visibility and persistent challenges in brand associations.

How can startup brands balance performance marketing with brand building?

Industry heads weigh in on the importance that performance marketing and brand-building initiatives hold in the marketing journey of a startup.

YouTube's 'Watch page for News' sparks optimism and scepticism

Industry experts assess the overall and categorical impact of YouTube’s new feature on digital news publishers.