Akshit Pushkarna

Akshit Pushkarna

Stories by 'Akshit Pushkarna'

Social Media

Snapchat to focus on content partnerships in 2023

Lakshya Malu, interim - market development lead, Snap Inc., says the company is partnering with content platforms like The Times Group, Mashable India, Vitamin Stree, etc.
Marketing

Amul's 2022 FIFA World Cup team sponsorship strategy decoded

The brand is the regional sponsor for the Portugal and Argentina football teams till end of 2023.
Social Media

#RIPTwitter: Will Twitter soon be dead to brands?

Following two weeks filled with failed experiments, mass resignations, and notable brands announcing a halt on Twitter ad spend, the hashtag "RIPTwitter" trended on the platform recently.
Social Media

Amazon Prime Video takes sci-fi route for 'The Peripheral' ad campaign; ropes in virtual influencer Kyra

This is the third brand collaboration for first virtual influencer Kyra.
Advertising

Why is D2C brand The Man Company aggressively pursuing customers offline?

The seven-year-old men's personal care brand competes against Beardo, Bombay Shaving Company, Ustra, among others.
Social Media

65 percent of Meta's emerging 'Born on Instagram' creators hail from non-metros: Paras Sharma

Director & head of content & community partnerships, Facebook India, details Meta’s brand partnership process and creator vision.
Social Media

Why Bobble AI believes brands need to be chatty

Ankit Prasad, founder, Bobble AI, explains how brands can be present in personal conversations via their keyboard.
Social Media

A dummy's guide to Snapchat

A closer look into the world of Indian Snapchat through an advertiser's lens
Marketing

How do mass layoffs impact brand equity?

Startups like BYJUs, Meesho, OLA, among others, have laid off hundreds of employees in 2022.
Digital

E-sports tournaments find favour with India’s leading brands

The country’s e-sports industry, which is growing at a CAGR of 46%, is likely to see participation from 100 brands in 2022.