Girish Menon, chief strategy officer, JetSynthesys, details the crucial events of 2023 that have led to a significant uptick in the relevance of eSports in India. 

Kunal Kishore, founder and director, Value360 Communications, opines on the evolving nature of public relations operations and how the brand is navigating it.

In the absence of cookies, agencies are now focusing on first-party data, prioritising compliance while pushing the envelope with creativity.

The managing director, enterprise- APAC, provides an overview of the trends for the festive season of 2023.

With reports anticipating over 38 lakh weddings in 23 days this season, brands take up a different approach to marketing.

Aditya Tandon, VP (Head) - Brand Marketing, News18, speaks about the brand's motivation behind the collaboration that saw News18's TV news van deliver food on Swiggy.

The founder of the eSports streaming platform discusses experiment with premiumisation as the industry seeks a roadmap for sustained growth.

Digital news publishers exhibit limited concern over X's reversal of the recent headline policy, given its minimal impact on driving traffic.

Days after announcing he's quitting "smoke", the rapper revealed it's a marketing campaign for a brand Solo Stove, adding a twist to the narrative.

Yashashvi Takallapalli, VP and GM, Nostra, details how the focus on eSports has driven the platform's ambition to expand globally.