Aditya Tandon, VP (Head) - Brand Marketing, News18, speaks about the brand's motivation behind the collaboration that saw News18's TV news van deliver food on Swiggy.

The founder of the eSports streaming platform discusses experiment with premiumisation as the industry seeks a roadmap for sustained growth.

Digital news publishers exhibit limited concern over X's reversal of the recent headline policy, given its minimal impact on driving traffic.

Days after announcing he's quitting "smoke", the rapper revealed it's a marketing campaign for a brand Solo Stove, adding a twist to the narrative.

Yashashvi Takallapalli, VP and GM, Nostra, details how the focus on eSports has driven the platform's ambition to expand globally.

Here's a look at the generative AI Solutions in advertising and marketing offered by big tech.

After ASCI and SEBI, it is the time of 'Zing!'.

Industry experts discuss factors boosting women athletes' visibility and persistent challenges in brand associations.

Industry heads weigh in on the importance that performance marketing and brand-building initiatives hold in the marketing journey of a startup.

Industry experts assess the overall and categorical impact of YouTube’s new feature on digital news publishers.