Akshit Pushkarna and Yash Bhatia

Stories by 'Akshit Pushkarna and Yash Bhatia'


Can brands effectively Indianise the Black Friday Sale?

Brand experts analyse the significance that the American festive marketing concept has for the Indian consumer cohort.

Air India's logo makeover: Design experts dissect the transformation

Design experts have a mixed take on ‘The Vista’, the airline's new logo.

Zuckerberg vs Musk: Will Meta’s ‘Threads’ rekindle brand interest in text-based microblogging?

As text-based microblogging platform Twitter loses interest, Meta announced a rival social media platform ‘Threads’. But how will Meta’s new offering in the space fare? Industry heads opine.