Akshit Pushkarna and Yash Bhatia

Stories by 'Akshit Pushkarna and Yash Bhatia'

Marketing

Can brands effectively Indianise the Black Friday Sale?

Brand experts analyse the significance that the American festive marketing concept has for the Indian consumer cohort.
Brands

Air India's logo makeover: Design experts dissect the transformation

Design experts have a mixed take on ‘The Vista’, the airline's new logo.
Digital

Zuckerberg vs Musk: Will Meta’s ‘Threads’ rekindle brand interest in text-based microblogging?

As text-based microblogging platform Twitter loses interest, Meta announced a rival social media platform ‘Threads’. But how will Meta’s new offering in the space fare? Industry heads opine.