Sanjay Tiwari

Sanjay Tiwari

Branding and Marketing Communication Advisor with 30+ years of experience across advertising, marketing, branding, market research and digital marketing. Currently advises Rhetorica Strategic Communications, an Integrated Marketing Communication Agency in Delhi NCR, and teaches Marketing Management as a Visiting Faculty at IIMC, Delhi.

Stories by 'Sanjay Tiwari'

Guest Article

Indian Youth as Consumers: “Gen Next” vis-à-vis “Gen Now”

Our guest author dissects the interplay of desires and financial constraints within the consumer behaviour of 'Gen Next' and 'Gen Now.'
Guest Article

“Families” as consumers in India

Our guest author explores the intricate web of Indian family dynamics, dissecting consumption patterns based on composition and lifecycle stages.