Location-sharing service Gowalla is Facebook's latest acquisition.

MediaCom has acquired Brilliant Media, along with its business and assets with immediate effect.

Adobe has now purchased the digital marketing company Efficient Frontier, which creates software that allows marketers place ads on Google and Facebook websites.

Coca-Cola has appointed iris as its experiential agency of record across Asia Pacific.

Lodestar UM from India also won an award for Coke Studio in the Best Entertainment Platform category.

The talent gap has become a problem not just on the local front in Asia, but also around the world.

Consumer engagement dominated the morning session at the Festival of Media Asia, with Unilever's Rahul Welde and Facebook's Carolyn Everson, talk about how they ensure an ongoing rapport with the consumers.