Our guest author Aditya Jaishankar lists all the marketing lessons a new sport offers marketers advertising professionals and entrepreneurs.

Our guest author lists a three step approach to making sure video content lands up on a consumer's watch list.

While we constantly look at the investors as a breed, who need to be convinced and persuaded, perhaps, we should look at them from another perspective.

The right platform and medium can make lots of topics much more interesting than they usually are. So, what are the lessons we can learn here?

How are the two similar?

... If that headline sounds non-linear and bizarre, then read on...

Today, super-consumerism trumps superstition. We see this play out on Facebook the most.

This guest article is on the cusp of branding and psychology.

When stereotypes are demolished, or brought alive in a humorous manner, interesting advertising is born.

And, how marketers and app developers can tap into the phenomenon.