Pradeep Menon

Stories by 'Pradeep Menon'

Guest Article

Advertising is not a one-stop solution: Lessons to learn for Start-ups. Create value inward. 

Learn from recent setbacks faced by highly valued companies like Byjus and Paytm.
Guest Article

Influencing is no longer easy

The government has released regulations for social media influencers. What does it mean for the influencer world?
Guest Article

Startups beware: create original content or get ready to face legal battles

Gone are the days of ‘free’ content. Legal battles are in, says our guest author.
Guest Article

Branding in times of Coronavirus

What should brands do in these testing times, when each one of them is getting affected by COVID-19?
Guest Article

The curious case of the 'mistaken' logo...

The 'doctors' symbol'.
Guest Article

Dear Brands, it's okay to promise less...

... as long as you deliver on it. Customer expectations have changed and so should brand promises.