Learn from recent setbacks faced by highly valued companies like Byjus and Paytm.

The government has released regulations for social media influencers. What does it mean for the influencer world?

Gone are the days of ‘free’ content. Legal battles are in, says our guest author.

What should brands do in these testing times, when each one of them is getting affected by COVID-19?

The 'doctors' symbol'.

... as long as you deliver on it. Customer expectations have changed and so should brand promises.