Use a SWOT filter by all means, as long as you have evaluated an idea on its merit, creativity, and the objective that it serves for your brand

Oreo has collaborated with Ferragni to launch a special edition product with packaging. It is also launching a capsule collection inspired by her

Decoding millennials, India's fast-growing buyer pool...

... and sharks are not as gentle and docile as dolphins.

SPA in this context means - Salience, Performance, Advantage.